Apr 25, 2024  
CSU Maritime Academy 2015/16-2016/17 Catalog 
    
Catalog Navigation
  Catalog Home
  Message from the President
  Academic Calendar
  University at a Glance
  Undergraduate Admission Requirements
  Fee Policy
  Financial Aid
  Academic Regulations and Policies
  Baccalaureate Degrees, Programs and Requirements
  Academic Departments and Programs
  Undergraduate Course Descriptions
  The Graduate Program
  Marine Programs
  Student Affairs
  Military Opportunities
  Veteran Services
  Police Services
  The California State University
  University Administration
  University Faculty
  Campus Map
  Appendix
HELP
CSU Maritime Academy 2015/16-2016/17 Catalog [ARCHIVED CATALOG]

BUS 200 - Introduction to Marketing

Class Hours: 3, Units: 3
Prerequisite(s): ECO 100  
This course introduces the student to the marketing function in a business environment. The various marketing components of product, price, promotion, and place are examined in the context of the competitive business arena. Case studies and the analysis of marketing plans are discussed.
MPM