Mar 22, 2018  
CSU Maritime Academy 2015/16-2016/17 Catalog 
CSU Maritime Academy 2015/16-2016/17 Catalog [ARCHIVED CATALOG]

BUS 200 - Introduction to Marketing

Class Hours: 3, Units: 3
Prerequisite(s): ECO 100  
This course introduces the student to the marketing function in a business environment. The various marketing components of product, price, promotion, and place are examined in the context of the competitive business arena. Case studies and the analysis of marketing plans are discussed.