Jul 19, 2025  
2025-2026 Cal Poly Solano Campus and Cal Poly Maritime Academy 
    
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2025-2026 Cal Poly Solano Campus and Cal Poly Maritime Academy

BUS 200 - Introduction to Marketing

Class Hours: 3, Units: 3
Prerequisite(s): ECO 100  
This course introduces the student to the marketing function in a business environment. The various marketing components of product, price, promotion, and place are examined in the context of the competitive business arena. Case studies and the analysis of marketing plans are discussed.
IBL