Nov 23, 2024  
CSU Maritime Academy 2023-2024 Catalog 
    
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CSU Maritime Academy 2023-2024 Catalog [ARCHIVED CATALOG]

BUS 200 - Introduction to Marketing

Class Hours: 3, Units: 3
Prerequisite(s): ECO 100  
This course introduces the student to the marketing function in a business environment. The various marketing components of product, price, promotion, and place are examined in the context of the competitive business arena. Case studies and the analysis of marketing plans are discussed.
IBL