BUS 301 - International Business II - Country Research Analysis and Global Marketing

Class Hours: 3, Units: 3
Prerequisite(s): Senior Class Standing or Chair Approval
The course follows on material introduced in BUS 200 and BUS 300, and examines major examples of country research analysis, including the reports of the U. S. Commercial Service and major international institutions and organizations that perform country research analysis or contribute standard statistical indicators. Such entities include the Organization for Economic Cooperation and Development (OECD), the International Bank for Reconstruction and Development (IBRD), the International Monetary Fund (IMF), and private sector entities. The course explicates the problems of conducting market research in or about foreign markets, including a contrast of primary versus secondary research methods, and the subsequent transformation of the research into marketing strategy.
IBL